BASELINE

Exhibition Design  

October 2025



Communicating the abstract phenomenon of Generational Environmental Amnesia through an interactive audio exhibition.

The project aims to tackle Generational Envioronmental Amnesia, a phenomenon where each generation perceives an increasingly depleted state of nature as the norm.

The very nature of this problem means this phenomenon feels abstract, and difficult to comprehend. Through a one week design sprint, we aimed to create a tangible design solution which increases understanding and engagemnent of this issue.

In an interactive audio exhibition at  Falmouth University in October 2025, we presented three CD’s, which capture the ‘Baseline’ of nature in the years 1025, 2025 and 2125. These imagined time capsules of nature aim to provide immediate reference points of this rapidly shifting norm, and invite us to question if our distorted perception of what is ‘normal’.

We used the novel format of analogue audio to provide a memorable, interactive experience. The viewers can imagine these CD’s being left for future generations as a reminder of their Baseline! The visual language of these CD cases was created using vintage climate imagery. This approach highlighted the timeless feel of these CD’s and the intersection of past, present and future.

Created in collaboration with Jem Turner






Take a listen!

In this recording you will hear the baseline of UK nature in the year 1025, when Britain was much more forested, and wild animals like wolves and bears roamed freely.

In this recording you will hear the baseline of UK nature in the year 2025, where Britain is facing a massive loss in biodiversity and is one of the most nature depleted countries on earth.

In this recording you will hear the imagined baseline of UK nature in the year 2125. Over 1 million species have gone extinct, and average global temperatures have risen by 4°C, leading to frequent extreme weather events.

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