Swarm
Concept and Speculative Branding
November 2024
Shifting young people’s perspectives of thier rural community through a disruptive identity for Swarm youth clubs.
Swarm is a network of community run youth clubs targeted at cut-off, rural areas of Britain. Swarms run recreational, social and sports events weekly in multi-use spaces. Swarm helps communities set up and run their own youth clubs, by providing the appropriate resources to allow them to thrive.
Swarm’s identity aims to challenge the ‘boring village’ narrative through disruptive yet playful visual language, which engages and motivates young people to embrace their rural community.
Swarm is a network of community run youth clubs targeted at cut-off, rural areas of Britain. Swarms run recreational, social and sports events weekly in multi-use spaces. Swarm helps communities set up and run their own youth clubs, by providing the appropriate resources to allow them to thrive.
Swarm’s identity aims to challenge the ‘boring village’ narrative through disruptive yet playful visual language, which engages and motivates young people to embrace their rural community.