Wild Camping Forever
Campaign and Publication Design
April 2025
A short publication which aims to celebrate the magical experience of wild camping on Dartmoor and promote a sustainable, enriching practice that can continue for thousands of years to come.
This project was created in light of the supreme court battle to maintain the right to wild right last April. In response, I created a ‘Manifesto’ of wild camping, which aims to challenge the narrative that wild camping leads to environmental damage, but to discovery, connection and ultimately care for the moorland we share.
Everyone’s experience of the moor is different. The ethos of this book was crafted with the help of individuals who wild camp on the moor, who kindly shared their words on the value they gain from sleeping on the moors, and what they do to ensure they leave no trace. These words have been re-purposed into a playful publication, accompanied by a set of Dartmoor inspired stamps which embody these values.
The design of this campaign re-imagines the ancient visual language and folklore of the moor into a bold graphic identity. In the context of a difficult supreme court battle, the playful copy and illustrations bring the warmth and magic of wild camping back to the forefront of the campaign.
This publication inspired me to further explore Dartmoor’s identity in my speculative rebrand the following year!
This project was created in light of the supreme court battle to maintain the right to wild right last April. In response, I created a ‘Manifesto’ of wild camping, which aims to challenge the narrative that wild camping leads to environmental damage, but to discovery, connection and ultimately care for the moorland we share.
Everyone’s experience of the moor is different. The ethos of this book was crafted with the help of individuals who wild camp on the moor, who kindly shared their words on the value they gain from sleeping on the moors, and what they do to ensure they leave no trace. These words have been re-purposed into a playful publication, accompanied by a set of Dartmoor inspired stamps which embody these values.
The design of this campaign re-imagines the ancient visual language and folklore of the moor into a bold graphic identity. In the context of a difficult supreme court battle, the playful copy and illustrations bring the warmth and magic of wild camping back to the forefront of the campaign.
This publication inspired me to further explore Dartmoor’s identity in my speculative rebrand the following year!